As you’re tapping, scrolling, and swiping on your phone, you probably don’t give much thought to the fact that your apps are consuming electricity – just that they’re chipping away at your battery life.
It’s engaging. It’s hopeful. It pushes the plot forward.
Before you click away, disappointed that I brought up something as practical and boring as time management, hear me out. My intent is not to crush your spirits.
The average U.S. iPhone owner uses 1-2 gigabytes of LTE data per month, according to some studies. That data comes at an energy cost that’s opaque, because we can’t see it directly.
You can’t look to your peers in the industry, because all they’re going to tell you is that they are killing it, crushing it, changing the world.